Being outside is great. Being hungry is not.
Clif bars keep you full so you can stay outdoors.
Tag: Get Away A Little Longer
Google Earth Scavenger Hunt
We'll use Google Earth to create an Alternate Reality Game. When people are checking out maps of popular hiking locales, we'll include a nod to the campaign. If people visit the actual destination, they'll be rewarded with prizes from a Clif Bar street team.
At the parking lots of popular trailheads, we'll create installations for cars owned by people that have managed to remain in the outdoors a little longer than most.