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We refreshed and re-frosted the look and feel of Pop-Tarts by building out an entire universe of anthropomorphic toaster pastries.
But, unlike the early aughts work, in this reboot, our Agents of Crazy Good live to die.
Bite into a Pop-Tart and you’ll send them on a one-way trip to Mouth Heaven.
TVC // OLV
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:15s
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The Toasting Room: A Pop-Tarts Fine Dining Experience
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Outside of TVC/OLV channels, the Agents of Crazy Good also managed to shill for Pop-Tarts irl.
During San Diego Comic-Con, our characters concocted an elaborate scheme to lure in foodies by creating The Toasting Room: A Pop-Tarts Fine Dining Experience.
We made toile. Also, I learned that this stuff is called ‘toile’.
Collectibles!
[adult swim] x Pop-Tarts
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Our characters furthered their full court press by popping up in different adult swim properties on YouTube and relaying their munchie manifesto/frosted gospel/sprinkled screeds.
They also traveled to a far-flung, totally fictitious realm called ‘New Jersey’ to link up with Aqua Teen Hunger Force.
The Pop-Tarts Bowl
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To win over college football fans during the inaugural Pop-Tarts Bowl, Strawberry donned mascot garb and left it all out on the field. Literally.
Our character’s arena antics managed to grab all sorts of headlines and—more importantly—the attention of meme lords all over social media.
Strawberry offering to punch up some of my concepts during a brainstorm.
Agency: Formerly Known As