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We refreshed and re-frosted the look and feel of Pop-Tarts by building out an entire universe of anthropomorphic toaster pastries.
But, unlike the early aughts work, in this reboot, our Agents of Crazy Good live to die.
Bite into a Pop-Tart and you’ll send them on a one-way trip to Mouth Heaven.
TVC // OLV
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:15s
:06s
Social
Our agents led with cheeky, culture-forward taste appeal on social to make sure every megabyte was devoted to getting snackers to take mega bites.
Agency: Formerly Known As