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Ideas that never made it out of decks

Redd’s TVC / OLV

:15s

….or scripts that were sold, then killed by budget woes.

Nudists

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Jack in the Box
Medium rare social and experiential ideas that languished on the proverbial grill.

MillerCoors | Two Hats Lager

Two Hats was a cheap beer for forever cheap people: young adults.

Enter ‘Cheapchella’ — a budget oriented music festival from Two Hats that would run next to Coachella on the same weekends.

But, unlike festivals with $$$$ ticket prices, tickets for Cheapchella would go for the price of a Two Hats tallboy.

A good cheap festival—imbued with the ethos (and jankiness) of DIY venues—to honor the spirit of good cheap beer.

Is there a nicer comp of this idea? Yes.

Could I find it? No.

Sold and then axed when MillerCoors shut down the Two Hats brand months later. RIP.

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