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Ideas that never made it out of decks
Redd’s TVC / OLV
:15s
….or scripts that were sold, then killed by budget woes.
Nudists
Emoji
Jack in the Box
Medium rare social and experiential ideas that languished on the proverbial grill.
MillerCoors | Two Hats Lager
Two Hats was a cheap beer for forever cheap people: young adults.
Enter ‘Cheapchella’ — a budget oriented music festival from Two Hats that would run next to Coachella on the same weekends.
But, unlike festivals with $$$$ ticket prices, tickets for Cheapchella would go for the price of a Two Hats tallboy.
A good cheap festival—imbued with the ethos (and jankiness) of DIY venues—to honor the spirit of good cheap beer.
Is there a nicer comp of this idea? Yes.
Could I find it? No.
Sold and then axed when MillerCoors shut down the Two Hats brand months later. RIP.
NEXT THING ⏩