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Some harebrained schemes we cooked up to push frosting and sprinkles on people.

Pop-Tarts Gingerbread Lodge

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1) Crafting a gingerbread house out of Pop-Tarts…and listing the whole thing on Zillow

The House Hunters-inspired tour video that lived on Zillow’s listing page ⬇️

This took home the hardware in the Creativity category at the Drum Awards for Digital Advertising.

Pop-Tarts Crazy Good Skate Jam

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2a) Working with Latosha Stone, founder/resident skate wizard at Proper Gnar, to craft apparel inspired by her favorite PT flavors.

2b) Celebrating the launch of the collab by letting the public skate at The Berrics—LA’s raddest private skatepark—during the first-ever Crazy Good Skate Jam.

Agency: Formerly Known As